I got asked this question the other day when I told someone I worked in the digital marketing space. They complained about the fact that their work was paying a lot of money on a social media company and had no clue what it was that it achieved and how it was helping.
I get so excited by ideas and problems that need solving that I let my mind just work through things subconsciously. When my mind decides its ready, it's ever so nice in letting me know that I need to write it down or it will bother me and keep me awake at night until I do something about it.
So you've heard this acronym randomly thrown around and you know it has something to do with searching but you don't know how important it might be. You might be skeptical even because you've heard bad SEO agency stories that pour people's money down the drain and don't get any results.
Creating content is hard enough but then you need to think about how it can be found. The best thing you can do is ensure you’re using words and naming conventions that will target your audience without fail.